Conservation Matters January 2012

The Texas Land, Water and Wildlife Connection

Seminar to help conservation scientists take advantage of social media

Science may be the last thing that comes to mind when considering the growing use of social media, but with the latest research showing that fully 65 percent of adult internet users frequent social networking sites, Texas AgriLife Extension Service personnel are helping researchers embrace social media as an opportunity to communicate their work.

On Feb. 13 at the College Station Convention Center, 1300 George Bush Drive in College Station, the Conservation Science and Social Media seminar will introduce researchers to using social networks to share their work in the digital age.

“Science and research organizations have to learn to competefor consumers’ attention in today’s online world,” said Amy Hays, Texas AgriLife Extension emerging technologies specialist with the Texas A&M Institute of Renewable Natural Resources. “This seminar will provide conservation scientists with guidance on how to use social media to turn science into effective advocacy.”

The short workshop will be from 9 a.m. to 4 p.m. and will present case studies, discussions and strategies to help elevate the role of science in online conversations. Participants will learn the new roles that scientists can take online and will hear ideas about how to turn online conservation advocacy into action, Hays said.

Registration is available at and is $35 if paid before Feb. 7 and $45 after Feb. 7 or onsite. Lunch is included in the registration fee. Parking is limited at the conference center. A shuttle will load at the Centeq Building in Research Park, located at 1500 Research Parkway, at 8:30 a.m. and will take participants to and from the conference center. Parking at the Centeq Building is free.

For more information about the event, contact Hays at or 254.865.2061. For questions about registration or payment, contact Extension Conference Services at or 979.845.2604.

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