Conservation Matters April 2013

The Texas Land, Water and Wildlife Connection

IRNR providing social media training May 15

The Texas A&M Institute of Renewable Natural Resources (IRNR) will conduct two “Social Media 101—Raising Stakeholder Awareness in an Information Age” training workshops in May.

Amy Hays, IRNR’s emerging technology specialist and workshop trainer, said one workshop is set for May 15 in San Antonio. The workshop, sponsored by the Texas Wildlife Association, will be held at the association’s office, 3660 Thousand Oaks Drive, Suite 126.

The second workshop, sponsored by the Houston-Galveston Area Council, is May 23 in Houston and will be held at council’s office, 3555 Timmons Lane, Suite 120.

Both workshops are from 9 a.m.–3 p.m.

The trainings are designed for government and organization representatives and others involved in outreach, information dissemination and advocacy of natural resources, Hays said.

Registration is available through at, and the cost is $50 and late registration is $60, including on-site. Registration includes lunch, and participants are asked to bring their own laptop or handheld device.

Hays said the workshop will focus on teaching participants how to use social media to enhance outreach and engage stakeholders.

“It includes information on the present state of social media, how to use social media as outreach instead of just for personal use, new and old social media tools and creative ways to reach new audiences,” she said.

An additional workshop is currently scheduled for July 18 in Austin.

“The Texas A&M Institute of Renewable Natural Resources works with many state and local partners on a one-on-one basis who are interested in increasing their voice in natural resources management and the ways in which stakeholders can become engaged in problem solving,” Hays said. “Every year, we look for ways to help share information, help create an engaged, active and knowledgeable citizenry and elevate the role of science in daily lives. These workshops will transfer some of that learned information to local partners and their constituents.”

For more information about the event, contact Hays at or 254.865.2061 or visit

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