Conservation Matters June 2013

The Texas Land, Water and Wildlife Connection

Veteran AgriLife Extension educator shares social media insights, quail research

Veteran AgriLife Extension educator shares social media insights, quail researchSocial media is everywhere these days, and a Texas A&M AgriLife Extension Service wildlife expert is doing his best to harness the fast-evolving technology to spread the word on quail management and other key wildlife-related topics.

“Quail, specifically bobwhite quail, are my favorite species of study and my personal passion,” said Dr. Dale Rollins, AgriLife Extension wildlife specialist at San Angelo. “They are indeed social critters, so I’ve found it fitting to use social media to educate ‘students of quail’ from all walks of life.”

Rollins currently uses YouTube “webisodes,” frequent Facebook posts, a monthly e-newsletter and an up-to-date website to reach an audience that may live hundreds of miles from him. Most of his social media efforts deal with quail conservation and are done in conjunction with the Rolling Plains Quail Research Ranch at Roby. His “e-Quail News” reaches about 2,650 readers monthly and the ranch’s Facebook page currently reaches about 4,000 people weekly.

“There are many advantages, but also some disadvantages to these various social media types,” Rollins said. “From my perspective, they offer a time- and resource-efficient method for reaching various clientele without having to burn up the roads to do it. I’ve found social media to be a good way to create program awareness and to pique a stakeholder’s interest in learning more.”

Read the full AgriLife Today article for more details.

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