Conservation Matters June 2013

The Texas Land, Water and Wildlife Connection

IRNR social media training July 18 in Austin

The Texas A&M Institute of Renewable Natural Resources (IRNR) will conduct a Social Media 101—Raising Stakeholder Awareness in an Information Age workshop July 18 in Austin.

The workshop will be held from 9 a.m. to 3 p.m. at the Texas Parks and Wildlife Department Airport Commerce Park, 1340 Airport Commerce Park.

The program is designed for governmental and organizational representatives, and others involved in outreach, information dissemination and advocacy on natural resources, said Amy Hays, IRNR program specialist and workshop trainer. Hays said the workshop will focus on teaching participants how to use social media to enhance outreach and engage stakeholders.

“It includes information on the present state of social media, how to use social media as outreach instead of just for personal use, new and old social media tools, and creative ways to reach new audiences,” she said.

Registration is available through Texas A&M AgriLife Extension Conference Services. The cost is $50 through July 11 and $60 after July 11 and on site. The registration fee includes lunch. Participants are asked to bring their own device for social media use.

This workshop is sponsored by the Texas Parks and Wildlife Department. It is the last of four social media trainings for natural resources stakeholders throughout the state over the last four months. Previous workshops were given in San Antonio, Houston and Stephenville.

“The Institute for Renewable Natural Resources works with many state and local partners on a one-on-one basis to help increase their voice in natural resources management and the ways in which stakeholders can become engaged in problem-solving,” Hays said. “Every year, we look for ways to help share information, help create an engaged, active and knowledgeable citizenry, and elevate the role of science in daily lives. These workshops provide information of use to our local partners and their constituents.”

For more information about the event, contact Hays at 254.865.2061 or ahays@ag.tamu.edu. For information on registration or payment, contact AgriLife Extension Conference Services at 979.845.2604 or agriliferegister.tamu.edu. Information on additional workshops and trainings can be found at naturalresourcestraining.tamu.edu.

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