Conservation Matters October 2013

The Texas Land, Water and Wildlife Connection

Learn social media basics at November training in San Angelo

How can natural resources professionals use social media to provide education? Find out at “Social Media 101 — Raising Stakeholder Awareness in an Information Age” training Nov. 6 at the Texas A&M AgriLife Research and Extension Center, 7887 U.S. Highway 87 North, in San Angelo.

Hosted by the Texas A&M Institute of Renewable Natural Resources (IRNR), the training will be 9 a.m–3 p.m., with registration at 8:30 a.m. It will cover the basics of social media and its effective use in online communications.

“If you are in the role of outreach and information dissemination, you have a challenging mediascape to conquer,” said Amy Hays, IRNR program specialist and workshop trainer. “That challenge is finding a way to be heard against a tide of competing voices.”

This training is designed to help those serving as advocates of natural resources and in positions of distributing information, such as coordinators and communications personnel in organizations, governments and other entities. Participants will learn how to incorporate social media as an outreach tool, learn creative ways to reach new audiences and how to use new and old social media tools, Hays said.

She said people need to ask themselves, ‘How will people find our information first, and is that information valuable and reliable?’”

The training registration fee is $50 through Nov. 1 and $60 after that date. The fee also includes lunch. Registration is available online at

The workshop is sponsored by the Sutton County Underground Water Conservation District. For more information about the event, contact Hays at 254.865.2061 or Information on other training programs coordinated by IRNR and the Texas Water Resources Institute is online at

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