Conservation Matters March 2017

The Texas Land, Water and Wildlife Connection

Social media training for natural resource professionals set for April 13-14 in Austin

By Kathy Wythe

Social media training for natural resource professionals set for April 13-14 in Austin

The Texas Watershed Planning Program of the Texas Water Resources Institute (TWRI) will hold a social media workshop for natural resources professionals April 13-14 at the Texas Commission on Environmental Quality, 12100 Park 35 Circle in Austin.

“Finding Success for Science through Social Media – Tips, Tools, and Tactics for Natural Resource Professionals” will be from 1-4 p.m. April 13 and from 8:30 a.m.-3:30 p.m. April 14 in Room 201 A, Building B of the TCEQ office. Registration is $100.

Amy Hays of  Ardmore, Oklahoma and a social media expert, said the  April 13 workshop, “Finding your Tribe,” will be designed to help natural resources professionals figure out who is using what social media platforms and what platforms they should use.

“We will do some hands-on learning to discover where their tribe is and how their message can reach them,” she said. “We will look at some of the new platforms as well as their materials and where they want to use them.”

Hays said the April 14 presentation “Getting Found with all the Noise” will examine some of the biggest social media outlets to learn how writing changes between them.

“We’ll go through various exercises to help them build good content,” she said. “We will look at some additional graphics and analysis tools to help refine their reach.”

Nikki Dictson, AgriLife Extension program specialist for TWRI, said the program is sponsoring this workshop to help natural resources professionals involved in watershed protection planning to better use and understand the role social media can play in interacting with watershed stakeholders.

“By better understanding how to use the various social media platforms, these professionals will be able to connect with more stakeholders and provide more information quickly,” Dictson said. “Getting a dialogue going through social media will benefit the watershed planning process.”

The Texas Watershed Planning Program is funded through a Clean Water Act nonpoint grant provided by the Texas State Soil and Water Conservation Board and U.S. Environmental Protection Agency.

See nrt.tamu.edu for more information or to register for the workshop.

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