Conservation Matters October 2017

The Texas Land, Water and Wildlife Connection

Social media training set for Nov. 6-7 in Lewisville

Social media training set for Nov. 6-7 in Lewisville

The Texas Water Resources Institute (TWRI) will host a social media workshop for natural resources professionals Nov. 6-7 at the Upper Trinity Regional Water District, 900 N. Kelly St. in Lewisville.

“Finding Success for Science through Social Media — Tips, Tools and Tactics for Natural Resource Professionals” will be from 1-4 p.m. Nov. 6 and from 8:30 a.m.-3:30 p.m. Nov. 7.  

Registration is $100 and includes snacks, lunch on Nov. 7 and course materials. Participants can register online. Attendees should bring their own device for the workshop.

Amy Hays, course trainer, said the Nov. 6 session, “Finding your Tribe,” will be designed to help natural resources professionals figure out who is using what social media platforms and what platforms they should use.

“We will do some hands-on learning to discover where their tribe is and how their message can reach them,” she said. “We will look at some of the new platforms as well as their materials and where they want to use them.”

Hays said the Nov. 7 presentation, “Getting Found with all the Noise,” will examine some of the biggest social media outlets to learn how writing changes between them.

“We’ll go through various exercises to help them build good content,” Hays said. “We will look at some additional graphics and analysis tools to help refine their reach.”

Nathan Glavy, Texas A&M AgriLife Extension Service program specialist for TWRI, said the program is sponsoring this workshop to help natural resources professionals involved in watershed protection planning to better use and understand the role social media can play in interacting with watershed stakeholders.

“By better understanding how to use the various social media platforms, these professionals will be able to connect with more stakeholders and provide more information quickly,” Glavy said. “Getting a dialogue going through social media will benefit the watershed planning process.”

This training is supported by a Clean Water Act Section 319(h) nonpoint source grant from the Texas State Soil and Water Conservation Board and the U.S. Environmental Protection Agency.

For more information on the workshop, read its flyer or to register for the workshop, go to http://watershedplanning.tamu.edu/training/.

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