H-E-B to promote Junior Master Gardener program
The grocery story chain, H-E-B, is promoting the Junior Master Gardener (JMG) 4-H program and providing a source of revenue to support JMG teacher/leader training programs and JMG curricula for schools.
Beginning March 8, 2008, 41 H-E-B grocery and H-E-B Texas Backyard Stores will sell tomatoes and peppers for $1.99 per 4″ pot. These plants will have a special tag that promotes the JMG 4-H project and Texas AgriLife Extension Service. Texas Department of Agriculture has provided funds to have point of purchase signs and posters in the stores where the plants are sold, said Lisa Whittlesey, AgriLife Extension program specialist and National JMG coordinator.
The JMG program will receive $1 for each plant sold to fund JMG teacher/volunteer training programs at 10 H-E-B Texas Backyard Stores in August, Whittlesey said. H-E-B plans to raise more than $25,000 to support this effort, she said.
“We are very excited about this alliance and know that this will be just the beginning of many other projects with HEB,” she said.
JMG is a national 4-H youth gardening program that grows good kids through igniting a passion for learning, success, and service through a unique gardening education.